This is my favorite statistic from the ESA’s report on video games. Can we please talk seriously about representing our audience now? 

You can read the ESA’s full report here:

http://www.theesa.com/facts/pdfs/ESA_EF_2014.pdf

It’s good reading, filled with lovely tidbits like this:

Women age 18 or older represent a significantly 

greater portion of the game-playing population 

(36%) than boys age 18 or younger (17%)

Notes

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    We’re still missing a significant point. Men and women tend to play different games. Women often go for simpler concept...
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